We are a multidisciplinary studio driven by our zest
for life and storytelling
Founded by Iris Sinilong, Sincerely Studio offers a heartfelt approach to photography, branding, and digital marketing. Inspired by her professional background in retail and experiential marketing, Iris is always searching for a unique perspective and innovative way to tell a story.
As the Director of Marketing for several Canadian shopping centres, Iris has created – and led – many emotive, compelling, and engaging campaigns across the country.
She’s also worked with notable brands such as Adidas, Universal Music, and Zara, and played an instrumental role in bringing Nuit Blanche – for the first time – to Scarborough, Ontario.
As a wedding photographer, Iris’ work has been featured in several international wedding publications, including The Wed and WedVibes, where she was listed as one of the best photographers in Canada.
Darling, you can do both
[A NOTE FROM THE FOUNDER]
When I first interviewed for my corporate role, I was reading the book, “Darling, you can’t do both.” A book that challenges the notion that as a woman, you can’t be both ambitious and a nurturing mom. This book has guided my views of the world and how I choose to exist within it. It has guided my identity as a photographer – reminding me that you can find your definition of success within the industry while maintaining a fulfilling career outside of it. Because I believe that darling, you most certainly can do both.
[Notable moments]
Film photos of everyday life with family, city adventures, iced coffee lattes, chef-tasting menus, the aroma of autumn, my daughters' early-morning smiles
